Centro Expands Carrier Ecosystem with the Hartford on API-Powered RFP Platform
New integration deepens broker-carrier connectivity and accelerates digital benefits distribution
Centro Benefits Research (Centro), a leading provider of ancillary benefits consulting, employee communications, and technology solutions representing top U.S. brokers, announced the addition of The Hartford, a leader in employee benefits, to its growing API-powered Request for Proposal (RFP) and digital quoting ecosystem.
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By joining Centro’s platform, The Hartford becomes part of a connected, data-driven environment designed to streamline how brokers and carriers collaborate. The integration connects The Hartford directly to Centro’s broker-carrier platform, creating a faster, more accurate, and fully digital workflow for benefits marketing and quoting.
“At Centro, we are building a more connected and efficient benefits ecosystem for our brokers and distribution partners,” said Treg Balding, President at Centro Benefits Research. “Welcoming The Hartford to our platform is an important step in that mission. Their commitment to digital innovation and broker partnership naturally aligns with our vision for a modern, API-driven distribution model.”
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“At The Hartford, we recognize that the strength of our broker relationships is built on trust, collaboration, and mutual success,” said Megan Holstein, head of Strategy and Growth for Employee Benefits at The Hartford. “By connecting with Centro Benefit Research’s thoughtfully designed digital quoting ecosystem, we’re making it easier than ever for brokers to do business with us.”
With this integration, Centro continues to expand its carrier ecosystem providing brokers with broader market access, automated workflows, and a unified platform that supports smarter decision-making and better client outcomes.
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